Dobbie’s have a successful business with 34 sites across the UK. They bought the business back from Tesco 2 years ago and have developed a strategic plan for growth and improvement of their estate.
As part of their ongoing growth plan, LXA were appointed to provide f&b brand identity and interior design for the first of a planned programme of refurbishment and re-design projects of the Dobbie’s estate portfolio.
This included a major review of the service style to improve the guest experience.
A fantastic new interior design was created that works with the garden centre and has the ability to roll out across the estate.
We are currently working on further sites nationally.