Intersect by Lexus

Devised for Toyota by renowned Japanese designers, Wonderwall, Intersect by Lexus is described as “neither a dealership, nor a traditional retail space”. This is a “third space” between home and work, where guests can experience the Lexus brand without getting behind the steering wheel. The original site is in Tokyo, and we worked with Wonderwall and Toyota distributor, Al Futtaim Motors, to create a second manifestation of the concept in the Middle East. The project won Interior Design of the Year: Retail Design Category at the SBID International Interior Design award.